Missy Setters Named Independence Bowl Executive Director

January 25, 2006

Shreveport, La. – Missy Setters, the interim executive director/PR director for the Independence Bowl, was elevated to the position of executive director following a unanimous vote of the bowl’s executive committee on Tuesday.

Setters, a Shreveport native, has been with the Independence Bowl since 1996 when she joined the staff as the media relations director and had served as interim executive director after former director Glen Krupica’s departure from the bowl last July. In 2003 Setters assumed the role of assistant executive director for media relations.

Prior to joining the Independence Bowl staff, Setters graduated from LSU in 1988 with a BA in Journalism. Setters worked in the LSU sports information department following her graduation, serving as publications director for three years and sports publicist for two years.

“It’s quite an honor for me to replace Glen Krupica as the executive director of the Independence Bowl,” said Setters. “This bowl has 30 years of history on its side, and I feel strongly that you keep an eye on the past while you plan for the future. We have an outstanding staff and group of volunteers who really take ownership in our event and it’s an honor to work with them,” said Setters.

She joins Tina Kunzer-Murphy of the Pioneer PureVision Las Vegas Bowl as the only women in the country to head a college bowl game. Setters is also just the second female executive director of the Independence Bowl, after Pat Tiller served in the same capacity in the early ‘90s.

Setters recently secured partnerships with both the Big 12 and Southeastern Conference through 2009.
“We are really excited about the unanimous decision to make Missy the permanent executive director of the Independence Bowl,” said incoming bowl chair Markey Washington.

“The bowl is at a pivotal point in its career,” Washington said. “She stepped to the plate when (Krupica) left last year. The 30th Independence Bowl went seamlessly. There was not a bump, a hiccup, a burp or anything. It was all due to the leadership that Missy stepped in and provided by pulling the staff together and her connections throughout the bowl community.”

Last month’s 30th anniversary game between Missouri and South Carolina drew a 2.75 television rating on ESPN, which was sixth out of every bowl game carried on ESPN and ranked 13th overall. Missouri overcame a 21-point deficit to defeat South Carolina 38-31.

--end--